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Marketing Strategy
Overview

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firms opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.

Course Authors

Prof. Birger Wernerfelt

  • Course Level: Graduate
  • Subject: Business and Management Studies
  • Fees: TBA
  • Language: English
  • Certificate: Available
  • Duration:
  • Provider: